SKINCARE CASE STUDY - 3Square Marketing

SKINCARE BRAND GENERATES $42K IN JUST 10 DAYS

Client : "Eight is Shape'

Challenge:

Eight is Shape had in house digital marketer and was getting average results, revenue growth was incredibly low as compared to other skin care brands.

They wanted to partner with an agency who could make their brand positioning stronger and increase their revenue.

They wanted to run paid ads to get more sales.

OBJECTIVE

1

Setup the Facebook & Google PPC campaign and Account Structure.

2

Tasked with increasing sales online and appointment booking.

3

Another objective was to contribute to the brand positioning.

Take Away

Increased Revenue

Low Cost Per Conversion

PPC Contributed to 90% of the revenue

Brand Position Got Stronger

Profits Doubled

Strategy & Execution

Audience Research

- Identified the right audience and applied geofencing technology

- Tested different ad sets with different creatives and different ad copies

- A/B testing gave us clear winner and scaling objectives

Started Brand Awareness Ads

- Launched different campaigns to increase brand awareness before jumping into conversion game.

- A/B tested different landing page and copies.

Implemented Conversion Rate Optimisation Strategies

- Implemented optimisation strategies for landing page, ad creative, ad copy to increase the ad relevancy which turned the tables and boosted the conversion in 3 days.

- Launched new campaigns with look a like audience.

Performance Results

$42K

revenue generated in 10 days through Facebook ads alone

$16K

spent on Facebook ad campaigns

263%

ROAS (return on ad spend) is achieved with conversion campaign

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