RACK MANUFACTURER CLOSED DEAL WORTH $42,000 IN JUST 55 DAYS Client: Instor India Pvt Ltd. Challenge: Instor India struggled to generate qualified leads for their rack manufacturing business. Poor branding made it difficult to bring in leads automatically. Relied majorly on organic inbound leads through google and now wanted to generate qualified leads through PPC ads. OBJECTIVE 1 was to create a sales funnel & lead magnet. 2 was to launch lead generation campaign. 3 was to find winning ad and scale the same. TAKE AWAY Increased Number of Leads Reduced Lead Cost By 5X Lead Quality Increased STRATEGY & EXECUTION Built Funnels Sales funnels designed with a lead magnet for the lead generation campaign. Created Lead Generation Campaign Launched Facebook ad campaign with a very precise and targeted audience to avoid trash leads. A/B tested a couple of landing pages, creatives, copies. Optimised The Funnel Optimised the whole funnel including a landing page, copy, graphic, call to actions to make the ads more relevant and reduce the lead cost. A/B tested ads with static creatives and video ads and also tested carousel ads. Scaled the campaign with the winning ad set. Created look a like audience and also started remarketing campaigns. Performance Results $43K revenue generated through 55 days alone from Facebook Ads. 4000+ leads generated in 55 days with through Facebook Ads. $0.34 average cost per lead through out the campaign.