What is Lead Generation?
Lead generation is one of the most important step in the process of marketing to sales. Objective of marketing is to capture lead and then turn it into a successful sale through sales process.
Lead generation helps you increase brand awareness, build relationships, identify qualified prospect, and ultimately close deals. Most importantly it gives you a chance to nurture your prospect before pitching your product or service, which increases the conversion rate, according to research, having multiple touch points helps you close sale faster.
Methods to Generate Leads
Lead generation helps you increase brand awareness, build relationships, identify qualified prospect, and ultimately close deals. Most importantly it gives you a chance to nurture your prospect before pitching your product or service, which increases the conversion rate, according to research, having multiple touch points helps you close sale faster.
Content Marketing & Blogging
Social Media
Website & SEO
Pay Per Click ( PPC Ads )
Content Syndication
Direct Sales
Telemarketing
Email Marketing
Lead Magnets
Webinars
Re-marketing
Why You Should Qualify Your Leads?
NOT ALL LEADS ARE MEANT TO BE CLOSED! Just because someone downloaded a free E-book, doesn’t mean he or she wants to talk to a sales rep. You don’t want your sales teams wasting time cold calling/emailing from a list of unqualified leads. Simply put, cold calling/emailing doesn’t work in today’s world of information abundance. You want your sales team closing deals and spending time actively selling, instead of wasting time on a list of cold leads. Converting a qualified lead into a sale takes 73% less efforts.
Whereas, making efforts to convert a non-qualified leads is a time waster for the sales team.
Stages of Lead Qualification
Attention is what initiates the process of lead generation, and interest is what make it easy to make someone share their information. If a visitor or viewer’s attention is grabbed and they show interest, they become your MQL (Marketing Qualified Lead). If the person have trust on your after a few touch points, and have a strong intent, he/she is most likely to buy your product/service and called Sales Qualified Lead SQL (Sales Qualified Lead)
Top 3 Methods to Generate Leads
FREEBIE ( LEAD MAGNET )
Lead magnet is one of the top 3 methods to generate leads. There is no body on earth who doesn’t like to get things for free, and if someone say they don’t I doubt if they really belong to earth? Period. It is basic nature of human mind to attract towards the FREE. It can be anything an E-book, cheat sheet, templates, case study, free trial, and what not!
WEBINARS
Webinar is among the top 3 methods to generate leads in 2021. Covid-19 epidemic known for all the bad reasons, made people to shift from conducting face to face meetings, seminars in conference rooms and jam packed auditoriums, education in school/institutes, you name it and we will tell you that it has been shifted to online platforms. Why do people like to attend a webinar rather than attending a seminar/class in an auditorium/institutes? Reason is that it gives you the best feeling of this universe which is ‘FREEDOM’.
Webinars lets you connect with people without having to rent a big auditorium, it gives you an opportunity to understand your audience closely. It helps your audience to build trust on you and your product/service. It lets you present the solution you have for the problem your audience is going through, and clear their doubts and objections about your product/service. Webinar is the best way to generate qualified leads with faster conversions. Webinar is a blend of Marketing & Sales!
PAID ADS (PPC)
With 2.70 billion active Facebook users, Paid ads on Facebook is a gold mine and is the best way to drive tons of leads every single day. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more. In paid ads you have full control over who you want to show your ads to... re-marketing is another powerful tool that help to re-market to the visitors stimulating their decision making brain muscles and influence them leave their information.
